To celebrate the 25th anniversary of SpongeBob SquarePants, Wendy’s has teamed up with Paramount to bring the Krabby Patty to life! Starting this week, two new limited-time menu items inspired by the beloved cartoon will be available at Wendy’s locations across the United States. Here’s what to expect from this fun, one-of-a-kind collaboration.
What is the Krabby Patty Collaboration?
Wendy’s calls it the “Krabby Patty Kollab,” a special menu celebrating SpongeBob SquarePants with two new items that pay homage to the underwater world of Bikini Bottom:
1. Pineapple Under the Sea Frosty
- A fresh twist on Wendy’s classic vanilla Frosty.
- Swirled with a pineapple mango puree.
- First-of-its-kind Frosty flavor, exclusively for this collaboration.
2. Krabby Patty Kollab Burger
- Inspired by the famous Krabby Patty from SpongeBob SquarePants.
- Features a quarter-pound beef patty, two slices of American cheese, lettuce, tomato, pickles, and onions.
When and Where to Get These Limited-Time Items
- Nationwide Availability: Starting Tuesday, Oct. 8, Wendy’s restaurants across the U.S. will serve both items.
- Early Access in Los Angeles: An exclusive “immersive drive-thru experience” in Panorama City, Los Angeles, will allow a sneak peek of the Krabby Patty on Monday, Oct. 7.
What’s in the Top-Secret Sauce?
Fans are already buzzing about the mysterious Krabby Kollab sauce on the burger. Wendy’s has kept the recipe under wraps, stating that it’s a “closely guarded secret” that makes the Krabby Patty Kollab Burger a unique treat for SpongeBob enthusiasts. Just like Mr. Krabs guards the Krabby Patty formula in the show, Wendy’s is keeping this new recipe under tight security.
Why the SpongeBob Collaboration?
According to Wendy’s U.S. Chief Marketing Officer, Lindsay Radkoski, it makes sense for “two of the most iconic squares in pop culture” to come together for this collaboration. Dario Spina, CMO of Paramount Brand Studio, added that the collaboration brings Bikini Bottom “to the surface like never before” as part of the ongoing SpongeBob SquarePants anniversary celebrations.
This fun Krabby Patty experience is sure to excite fans of all ages, combining two iconic brands for a memorable limited-time experience.
For more details, check out USA TODAY’s coverage.
Sources:
- USA TODAY
- Wendy’s Press Release
- Paramount Brand Studio Announcement